Between Trump’s tweets and online trolls, the Internet can sometimes seem like a dark place.
But thankfully a campaign by coffee shop owner Joelle Murray has won a special place in our hearts.
Murray, owner of Grinder Coffee in Toronto’s east end, failed to get Idris Elba to visit her café in 2017 during the Toronto International Film Festival. Yet despite this setback, she launched a campaign to get actor Ryan Gosling to visit her coffee shop this year.
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 1, 2018
The plan quickly gathered pace and was covered by several news outlets.
— CBC Toronto (@CBCToronto) September 6, 2018
Soon the story went viral, with the shop posting every day to get Gosling to take notice of them.
Day 5 of our #ryanneedsgrinder campaign. @RyanGosling we just wanted you to know where we located in the city, next to #gerrardsquare. We figured you may need to pop over to the mall for a few bits and bobs before the big #firstman #tiff premiere. pic.twitter.com/w5gXS1TfCh
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 7, 2018
Day 4 of #ryanneedsgrinder .Real @RyanGosling meet Grinder Ryan. Think of the fun you could have taking selfies with a selfie. If you do you get to be entered into our contest. @idriselba didn’t get that treatment #YYZ #TIFF #welovethis pic.twitter.com/8tvUK1c0yq
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 6, 2018
Finally, like all feel-good stories, this tale had a happy ending. After catching wind of the online campaign, Gosling dropped by Murray’s shop for a cup of coffee.
And this happened… #ryanneedsgrinder worked. The man himself showed up. What a good sport, a well brought up Canadian boy. We truly appreciate Ryan taking the time the time to visit us during #tiff. Take that @idriselba your loss. pic.twitter.com/8rMMWOs32J
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 11, 2018