The service will feature original content to rival the likes of the high-budget productions found on Netflix and Amazon Prime.
A whole host of Hollywood A-listers – including Oprah Winfrey, Jennifer Aniston and Steven Spielberg – joined Apple chief executive Tim Cook to announce the tech giant’s new video streaming service.
Apple TV + will feature original content to rival the likes of the high-budget productions found exclusively on Netflix and Amazon Prime.
Speaking at the launch in California, Mr Cook said Apple had partnered with “creative visionaries” for the new service, which saw Apple shares fall by almost 2% and Netflix shares rise as it was unveiled on Monday.
Among the latest announcements were an Apple credit card called Apple Card, Apple News + featuring magazines, and a gaming subscription service called Apple Arcade.
Leaving the hotly-anticipated streaming service to the end of the event, the audience was told to expect “a new service dedicated to the best stories ever told”.